Silk & Stitch

Concept project. A fictional made-to-measure ethnic wear boutique, designed to show how I would approach the business type. It is not client work.

What it is

A concept for a made-to-measure ethnic wear boutique, built around WhatsApp and honest pricing.

The problem

A tailoring business cannot publish one price, because fabric and hand work vary. So most boutique sites publish nothing, and every enquiry starts from zero.

What I built

• Collection grid with category filters and a page per garment
• A separate tailoring price list showing stitching charges on their own
• A made-to-measure flow with a five-measurement self-measuring guide
• WhatsApp deep links with the message pre-written
• Wedding order section stating lead times and the seasonal constraint
• FAQ, hours and location

Design and engineering decisions

• Stitching charges are published separately from fabric, so a customer knows the floor before visiting. A single combined price would be guesswork.
• The self-measurement guide names the two measurements that usually go wrong, because remote customers send shoulder measurements taken over loose clothing.
• Every call to action is WhatsApp with the message already written, since that is where this customer already is.
• Alt text describes fabric and colour, which helps accessibility and search at the same time.

Verifiable proof

Screens below; no public demo is linked for this concept.

Built with

Next.js · Static per-garment pages